When all is said and done, if the experience is simple, pleasant, and rewarding (like toast), users will keep coming back, telling their peers, and engaging in a meaningful way. While that makes me all warm and fuzzy, let’s face it, that’s also the experience you can monetize.
I design and lead the construction for complex projects with a broad scope and evolving objectives. I contribute to the overall product strategy through concept generation, prototyping and collaboration with the UX team and PM’s to promote feature integration.
I am responsible for all stages of design within a product area and think strategically while executing with great attention to detail. I have the ability to successfully collaborate with other designers, product managers, and engineers to develop innovative, user- friendly, best-of-breed products.
Simple as Toast
Toast is simple. Design should be too.
Some mantras I live and design by
I love what I do
I want my team to love what they do
Life exists outside of one’s career
Knowing the “why” is as important as knowing the “what”
Context frees information and leads to exploration
Gems of wisdom come from outside design and research
With passion comes momentum
Simplicity is about subtracting the obvious and adding the meaningful
Specialties
User Experience
Information Architecture
Usability & Testing
User Centered Design
Interaction Design
Creative Concept Development
Conceptual Modeling
and many more