Adam Heller

Experience Design Leader

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I have been designing experiences for well over two decades. I have founded startups, instilled design thinking at Fortune 50 companies, and lead the focus team at a global UX Agency, now known as Frog. I specialize in Enterprise, Edge and Cloud Networks, CDN, Mobile, Retail, Security, ESMs and Hyper converged Infrastructure experiences. I am always open to working on spacecraft interfaces if anyone is looking,

Career Highlights:

  • Contributed to the following:

    • HP Enterprise Logo

    • 23andMe Logo

    • LG TV Navigation

Let's get some coffee and talk about the rest.

When all is said and done, if the experience is simple, pleasant, and rewarding (like toast), users will keep coming back, telling their peers, and engaging in a meaningful way. While that makes me all warm and fuzzy, let’s face it, that’s also the experience you can monetize.

I design and lead the construction for complex projects with a broad scope and evolving objectives. I contribute to the overall product strategy through concept generation, prototyping and collaboration with the UX team and PM’s to promote feature integration.

I am responsible for all stages of design within a product area and think strategically while executing with great attention to detail. I have the ability to successfully collaborate with other designers, product managers, and engineers to develop innovative, user- friendly, best-of-breed products.

Simple as Toast

Toast is simple. Design should be too.

Some mantras I live and design by

  • I love what I do

  • I want my team to love what they do

  • Life exists outside of one’s career

  • Knowing the “why” is as important as knowing the “what”

  • Context frees information and leads to exploration

  • Gems of wisdom come from outside design and research

  • With passion comes momentum

  • Simplicity is about subtracting the obvious and adding the meaningful


  • User Experience

  • Information Architecture

  • Usability & Testing

  • User Centered Design

  • Interaction Design

  • Creative Concept Development

  • Conceptual Modeling

  • and many more